The use of an effective and well communicated prize structure is vital to improving the returns from your quiz. Here is a list of ideas around the use of Prizes:
- 1. They should be competitive – but they don’t have to be the highest. Try to set them at a level that is comparable with others in the market. Higher prizes is not a big factor in drawing teams to your quiz.
- 2. Don’t just reward the top teams – add spot prizes or random prizes.
- 3. Clearly announce the prizes and communicate performance toward the prizes throughout the event. Qwizard’s graphical results will show you how teams are tracking towards the prizes on offer and create more engagement and awareness around prizes.
- 4. Use Prizes that can encourage additional expenditure i.e. smaller denominations, redeemable on a different date, with an expiry date.
- 5. Consider limiting the type of product available from the vouchers i.e. promote high margin products only. This costs you less to supply, and may create companion sales opportunities.
Email us to receive a copy of the 10-point plan for quiz venues. It’s free – mainly because it will show you how valuable the Qwizard format could be for your business!